Embrace Bold and Fuller Brows

If you still cringe at the memories of overplucked eyebrows from the noughties and early 2000s, worry not! The trend has shifted from super-thin to bolder, freer, and fuller brows. A refined look doesn't always require excessive plucking. Bolder brows are in, and they effortlessly elevate your appearance, making you look polished even with minimal or no makeup.

Before you do anything, narrowing down the right eyebrow shape and style is a crucial aspect of effective makeup application, as it significantly influences the overall appearance of your face. The choice of eyebrow shape plays a pivotal role in enhancing facial features, and if not done correctly, it can negatively impact your entire look. A fundamental step recommended by beauty experts is to determine your face shape before deciding on the most suitable eyebrow shape and style. Whether you have an oval, round, heart, square, diamond, or long-shaped face, aligning your eyebrows accordingly is essential for achieving a harmonious and flattering look. Understanding how your unique face shape interacts with various eyebrow styles ensures that the final result complements your features rather than detracts from them.


Eyebrows emphasizes the importance of precision in brow shaping to avoid any mismatch with your face structure. Each face shape has its recommended eyebrow style to achieve a balanced and aesthetically pleasing appearance. Taking the time to identify your face shape and subsequently tailoring your eyebrow shape and style accordingly is a makeup hack that can significantly elevate your overall look, highlighting your natural beauty with precision and finesse.

Why Brow Pomades Are the Best

Brow pomades have gained immense popularity in recent years, becoming a staple in many makeup routines. Known for their versatility, long-lasting hold, and ability to create both natural and bold looks, brow pomades offer several advantages over other brow products.

Precision and Versatility

1. Customizable Application
- Brow pomades allow for precise application, enabling you to define, shape, and fill in your brows with ease.
- The creamy texture of pomades provides the flexibility to create both natural, hair-like strokes and more dramatic, bold brows.

2. Variety of Looks
- With a single product, you can achieve a range of brow styles, from soft and subtle to strong and structured.
- Pomades are ideal for both everyday wear and special occasions, offering versatility that other brow products, like powders and pencils, might lack.

Long-Lasting and Smudge-Proof

1. Durability
- Brow pomades are known for their long-lasting hold, staying in place throughout the day without fading or smudging.
- Their water-resistant formulas make them suitable for various weather conditions, including humid or rainy days.

2. Minimal Touch-Ups Needed
- Due to their strong staying power, brow pomades require minimal touch-ups, making them ideal for long days or events.
- This longevity ensures that your brows remain perfect from morning to night.

Enhanced Color Payoff and Coverage

1. Intense Pigmentation
- Brow pomades typically offer rich, intense pigmentation, providing excellent coverage even for sparse or thin brows.
- This high color payoff helps to create a defined and polished look with minimal product.

2. Natural Finish
- Despite their strong pigmentation, brow pomades can be blended to achieve a natural finish that mimics the appearance of real brow hairs.
- The ability to blend and layer the product ensures a seamless and realistic look.

 Suitable for All Brow Types

1. Taming Unruly Brows
- Pomades have a thicker consistency that can help tame and hold unruly brow hairs in place.
- This makes them particularly useful for those with thicker, coarser brows that need more control.

2. Filling Sparse Brows
- For individuals with thin or sparse brows, pomades offer the coverage needed to fill in gaps and create the illusion of fuller brows.
- Their buildable nature allows for customized application based on the desired level of coverage.

Easy to Use with the Right Tools

1. Brush Control
- Using an angled brow brush with a pomade provides precision and control, allowing you to create defined lines and natural-looking strokes.
- The brush can be used to blend and shape the product, ensuring a professional finish.

2. User-Friendly Application
- While there might be a learning curve for beginners, many find that once they master the technique, pomades are straightforward and easy to use.
- Tutorials and practice can quickly help users become adept at applying brow pomade.


We recommend our Brow Pomade for your everyday look.

Care for Your Eyebrows: Avoiding Suffocation

To enhance your eyebrows, it's crucial to avoid applying creams, lotions, moisturizers, foundation, sunscreen, serums, oils, or ointments directly on them. These products can potentially suffocate the hair follicles. If your eyebrows are recovering from over-plucking or thinning, consider using a growth product around them. Regrowing eyebrows typically takes anywhere from six months to a year, emphasizing the importance of proper care and attention.

Achieving the Perfect Eyebrow Shape at Home

For those looking to shape their eyebrows at home, follow these steps for the perfect eyebrow transformation. Start with a shape assessment, maintaining the natural shape of your eyebrows. Use tweezers as a guide to determine where your eyebrows should begin and end. Trim stray hairs individually with a spoolie brush, avoiding a blunt, straight-line trim for a more natural look.